Use academic literture and to apply theory in examining a chosen Essay

Use academic literture and to apply theory in examining a chosen ethical or social marketing issue - Essay ExampleTherefore, marketing managers have the responsibility of ensuring that they reduce advertisements that encourage underage drinking (Mohan, 2009, pg 27). This can be through with(p) by creating public awareness of the dangers of alcohol consumption. They should set out well-coordinated efforts aimed at reducing underage drinking by fostering mature and responsible drinking habits to adultsPanda (2010) defines advertisement a mass communication medium thus, require managers to exercise social responsibility. The marketing managers are required to provide correct education about the products and services that they promote (Andreasen, 2011, pg29). This is critical in giving consumer adequate information to make correct choices. Understanding the responsibility towards the public is critical since it has a positive and negative consequences. Imperatively, the consumers prot ection groups and government provide criticism on advertisements. In many cases, they base their arguments on companys manipulative and deceptive reasons (Panda, 2010,pg37). Many consumers cerebrate their attention on the environmental and social effect of advertisements. Other concerned with the commercial clutter, offensiveness, stereotypes, and value system. For instances, labels designed for alcoholic beverages in retail places have pictures of an onetime(a) person and not children to avoid alluring the youth and children.Marketing managers have the responsibility of ensuring that their advertisements meet the ethical norms. In essence, they need to ensure that the messages do not harm the political, social, and morals standards in the society (Lamb, 2011, pg8). Ethical advertisements are those that have limits on decency, does not lie, and dont make false claims. It can be observed that many advertisements are exaggerative. The sole reasons for marketing managers are to incre ase their sales. Many are forced to make a false representation by presenting colorful, decorated, and