Segmentation, Targeting and positioning strategy for MEENA BAZAAR Essay Example for Free

Segmentation, Targeting and positioning strategy for MEENA fair EssaySegmentation, Targeting and positioning of public square Market Targeting Service targeted at selected customer Strategy 1. concentrated trade strategy to serve a single market Segmentation Apporx. 20,000 target customers represents this market with geographic, demographic and psychographic agreement 1. Geographic Urban dealers staying at Dhaka and more specifically in Dhanmondi, Gulshan, Uttara, Malibag and Mirpur area 2. Demographic part SEC A or Upper class with at least a periodic d wholesomeing house income of 35000+ and Married people of age 25 and above with a family of 3 to more members 3. Psychographic segmentation Actualizer, succeeder and experiencer who are not more than 13% of SEC A+ population Habituated in modern lifestyle. feeling for convenience in every means e.g. Cooking, hence preferred frozen food as well as during shopping, Quality of service and product is non-negotiable and ready to expense more to meet the need. Willing to remedy their timber of life with lifestyle choice 4. Product related segmentationEvery day user of at least one product or service brookd by the company Positioning Agora promises a valuable shopping experience that provides frozen foods to meet the convenient need of its customers. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that provides quality product for customers and team members. With a brand core essence opportunity Analysis for MEENA BAZAAROpportunity Identification with Buyers type Socio Economic Psychographic type (Ref. BBS 2010 HH penetration data) Global -1.4 mio of total HH with an average monthly income of 35000+ , mostly achievers and experiencer who are enjoying their life at fullest. AGORA Reached only 0.14% of totalpopulation (Ref, Aagora web page) pursuance Striving 2.9 mio of total HH with an average monthly income of 20000.